60-Day No Purchase Win-Back Workflow
Automated tagging and re-engagement sequence
Trigger
Customer Makes a Purchase
Fires every time a customer completes an order on the website
⏳
Wait Step
Wait 60 Days
Timer starts from the date of their last purchase
If / Else Condition
Has the customer purchased again in the last 60 days?
Check last purchase date against today's date
No Purchase
Action
Add Tag
60-Day-No-Purchase
Customer enters win-back segment
Win-Back Sequence Begins
Email 1
We Miss You
"Hard to Resist, Easy to Order" + 15% off with code MISSYOU15
SMS 1
We Miss You SMS
Playful nudge with MISSYOU15 code
Wait
Wait 2-3 Days
Email 2 (Final)
Last Chance
"This Is Your Last Chance" + MISSYOU15 expires tonight
SMS 2 (Final)
Urgent Last Chance SMS
"Don't miss this" + code expires at midnight
End
Sequence Complete
Purchased Again
Action
Exit Workflow
Customer bought again within 60 days. No action needed.
End
No Tag Applied
Separate Trigger
Customer Makes a New Purchase
At ANY point, if the customer purchases again:
Remove "60-Day-No-Purchase" tag
Customer exits win-back sequence and the 60-day timer resets